Alex J. Cavanaugh’s Publishing Story

Hey all! Today I welcome Alex J. Cavanaugh to my blog to talk about his journey to publication. 

The Journey to Publication

Mini Alex and CassaStorm.jpg

Most writers start with a goal of publication. I just wanted to see if I could rewrite my old manuscript into a decent story. It wasn’t until I’d polished it and let a few friends read it that I decided to take the next step.

I did some research online, as I had no idea where to begin. I already knew science fiction would be a tough sell, as most of what I’d read said it was dead. It seemed a lot of writers seeking publication had been writing for a long time as well. Outside of writing as a teen and some technical writing, I didn’t have that much experience. I certainly didn’t have any credits to my name.
Once I figured out how to compose a query letter, I made a list of those who published science fiction. I didn’t even bother looking at agents, as that felt way out of my league. There weren’t a lot of science fiction publishers who took submissions either. I sent out my queries and it didn’t take long to run through the list. What now?
I broadened my search and looked at smaller publishers. I tried anyone who remotely accepted speculative fiction, and even tried other genres. Most people would say that wasn’t a smart move, but a publisher who was looking for young adult requested a full. (CassaStar is sort of a coming of age story, which is what had led me to them.) They offered a contract, stating they would publish it as an adult science fiction story, and I signed with Dancing Lemur Press.
From start to finish, the whole process of finding a publisher took about eight months. It was another year and a half before the book came out, but that gave me time to establish myself online and prepare. Not that I think anything could’ve prepared me for what has happened in the past few years!
What’s the journey been like? Life-changing to say the least. I never anticipated writing more books. I certainly never thought they would sell so well. I didn’t envision the Insecure Writer’s Support Group or website. Nor did I expect to meet so many amazing people along the way. That last thing has been the greatest blessing in my life.
Everyone’s journey is different. Your journey will be different. My best advice is just to enjoy it!

CassaStorm
By Alex J Cavanaugh
From the Amazon Best Selling Series!

A storm gathers across the galaxy…

Commanding the Cassan base on Tgren, Byron thought he’d put the days of battle behind him. As a galaxy-wide war encroaches upon the desert planet, Byron’s ideal life is threatened and he’s caught between the Tgrens and the Cassans.
After enemy ships attack the desert planet, Byron discovers another battle within his own family. The declaration of war between all ten races triggers nightmares in his son, threatening to destroy the boy’s mind.
Meanwhile the ancient alien ship is transmitting a code that might signal the end of all life in the galaxy. And the mysterious probe that almost destroyed Tgren twenty years ago could return. As his world begins to crumble, Byron suspects a connection. The storm is about to break, and Byron is caught in the middle…
“CassaStorM is a touching and mesmerizing space opera full of action and emotion with strong characters and a cosmic mystery.”  – Edi’s Book Lighhouse
 “With a talent for worldbuilding and a compelling cast of characters, Alex J. Cavanaugh combines high powered space battles and the challenges of family dynamics to provide readers a space opera with heart.”  – Elizabeth S. Craig, author of the Southern Quilting and Myrtle Clover mysteries

“Cavanaugh makes world building on the galactic scale look easy. The stakes affect the entire known universe and yet Cavanaugh makes it intensely personal for our hero. The final installment of this series will break your heart and put it back together.” – Charity Bradford, science fantasy author of The Magic Wakes
$16.95 USA, 6×9 Trade paperback, 268 pages, Dancing Lemur Press, L.L.C.
Science fiction/adventure and science fiction/space opera
Print ISBN 9781939844002 eBook ISBN 9781939844019
$4.99 EBook available in all formats
Find CassaStorm:
Amazon –
Alex J. Cavanaugh has a Bachelor of Fine Arts degree and works in web design and graphics. He is experienced in technical editing and worked with an adult literacy program for several years. A fan of all things science fiction, his interests range from books and movies to music and games. Online he is the Ninja Captain and founder of the Insecure Writer’s Support Group. The author of the Amazon bestsellers, CassaStar and CassaFire, he lives in the Carolinas with his wife.

Thanks for telling us your publishing story, Alex!

BTW, I’m at Crystal’s today with one of the funniest things about English, and at Brandon’s with an interview. Have a great day!

Advertisements

Successful Book Marketing – Ninja Style!

Hi all! Today I have the awesome privilege of welcoming the Ninja Captain himself to MFB! I’m pretty sure everyone already knows him, but if you’re new to this blogging thing, his blog is a must visit. So go here for sheer awesomeness. 😀

Thanks again, Alex!

Successful Book Marketing – Ninja Style!

Misha invited me to talk about marketing. I guess after two successful book launches, she thought I knew what I’m doing! I learned a few things as I stumbled my way through the process though – and I’m happy to share them with you:

Write a good story – because no amount of marketing is going to help if it sucks!

Early announcements – let people know about the book and its release date.

Reveals – no, you don’t have to get naked! But when your publisher sends you the cover art, synopsis, or book trailer, reveal them on your site.

Reviews and giveaways – coordinate with your publisher on giveaways, such as on Goodreads. Contact book bloggers and pass on their information.

Release day events – plan something fun for your release day and get others involved.

Twitter – announce your release on Twitter and don’t forget hashtags and Twitter parties.

Blog tour – plan several months in advance, as some people (like me!) book up fast. I’ve found two weeks and one stop a day is best. Contact hosts, set date and topic (guest post, interview, review, and/or giveaway) and send hosts information, links, and images at least a week before the date. Promote the host on your site and visit each stop throughout the day. (Can you tell this is one of my favorites?)

Guest posts – both before and after your blog tour. Build interest and then maintain with more guest posts. That includes hosting others on your site.

Sell yourself – this is the one thing that is often overlooked. Yes, we’re marketing and selling our book, but in reality, we are marketing and selling ourselves. We do this by being a genuine, caring person. We’re supportive and relatable. We’re the positive light that draws others to us.

There are other options as well, such as podcasts, Facebook, forums – the list goes on and on. But no matter how you chose to market your book, don’t skip the last item. (Or the first one!) If you can sell yourself, you’ll sell books, because you’ll have an army of supporters behind you.

And in my case, a Ninja Army!

Alex J. Cavanaugh

http://alexjcavanaugh.blogspot.com/

http://twitter.com/AlexJCavanaugh

Alex J. Cavanaugh has a Bachelor of Fine Arts degree and works in web design and graphics. He is experienced in technical editing and worked with an adult literacy program for several years. A fan of all things science fiction, his interests range from books and movies to music and games. Online he is the Ninja Captain and founder of the Insecure Writer’s Support Group. The author of Amazon Best Sellers, CassaStar and CassaFire, he lives in the Carolinas with his wife.


Thanks again, Alex! Anyone else in doing a GPF? Please feel free to contact me at mishagericke(AT)gmail(DOT)com.

Have a great weekend, all!

P.S. What’s your favorite way to discover new books to read?