This is probably going to get quite a few people upset. You know…in the same order of upset as “I don’t think hard selling on Twitter sells books.”
The thing is just…
I don’t like newsletters.
Not even a little.
In fact, even if I once upon a time subscribed to them, getting one in my inbox immediately spikes my blood pressure.
Which is why I’ve now taken to not signing up to them anymore. Sorry to everyone who’s asked, but when it comes to newsletters, I’m definitely not your target audience.
And yet it seems like everyone swears by them.
And just when I get sold on the idea, I get one of those danged things in my inbox and there goes all the convincing.
So here are the reasons why I don’t like the idea of a newsletter:
1) If I’ve created an online place where someone could just go to check out for updates (which I now do), why must I send a newsletter?
2) Given that I have blogs and/or writing gigs for: writers, readers, spec fic readers, women, people who like reading about someone taking charge of their lives, AND interior freaking decorating (yes, really), I honestly don’t see what the heck a newsletter would add. More than that, I don’t know what I’d even put in the newsletter. Other than HEY! By the way… I have a new book out.
3) And if “HEY! I HAVE A BOOK OUT!” is all I have to ever say in a newsletter, that’s pretty much equal to (in my mind at least) hard selling on Twitter.
4) Given the sheer volume of people now swearing to newsletters, I’m really wondering if my newsletter would even make a dent?
That said, I know that sometimes, it’s not just about what I like. Marketing is about doing things the market likes.
Except: Does the market even really like newsletters?
So please do let me know your thoughts. And your reasoning if you are using newsletters.