Marketing for the Self Published Writer


Hi all! Today I welcome Beth Fred to MFB. When I first met her, she was busy with a challenge to (I believe) read 52 books in a year. Which is a marvelous feat. Now she’s mainly doing reviews of stories she’s read. She’s really sweet and her reviews are REALLY honest, which makes her blog a pleasure to read, so head over and say hi.

Take it away Beth!


 

Marketing for the Self Published Writer


Believe it or not marketing begins with the title. Choosing a good title is your first line of offense. True, if the title is unique enough it will stay in the back of a potential reader’s mind, but there is a more common sense reason than that. In 2010 I went to the bookstore to buy Sea, but there were so many books with Sea in the title I picked up the wrong one by accident. Sea Changed was a good book, but I still haven’t read Sea. So recently, I put my short story originally titled Fate on goodreads and found almost 3000 records for Fate, some bestsellers. Not only am I sure the bestsellers book is going to pop up before mine, it’s 3000 chances for someone to find a different book. (And lots of books called Fate are romances—same genre). I went with Kismet. It didn’t change the meaning, but is more unique.

Almost as important as the title is the cover. We’ve all heard, “Don’t judge a book by its cover,” but I think in honesty most of us would have to admit we’ve picked up a book based on the cover. It doesn’t have to be expensive, but a professionally designed cover will go a long way towards making your book sellable.

Arrange a blog tour, preferably two months before the book is released. But if your late to the boat (and I was) it’s better late than never. It would be helpful to have hosts in your genre, but it’s okay to have hosts outside of your genre too. My first release is adult, but most of what I write is YA. I am thankful that the YA community has supported me anyhow. If you’re not able to arrange a blog tour on your own, use a company to do it for you.

If you’re planning a series, use book 1 as pre-marketing for book 2. Get your first book as out there as you can and let that build momentum for the rest of the series.

I know this is basic stuff, but I wanted to talk about it because it’s stuff a traditionally published writer wouldn’t have to worry about. And because it is so common sense, I think it gets overlooked a lot.


Tiffany is a hard-working accountant with no time for love. After escaping her sister’s too wild Cancun bachelorette party, she meets a local guy, Luke in the bar. When they’re forced to spend time together, Tiffany lets her guard down, but she still has to return to the US in two days. Will the airport be their final goodbye?

Available at:

Amazon



Thanks so much, Beth!

Before I go, I just want to do a bit of admin. First things first. I’m seriously tired of having my time wasted on word verification, so I decided to start a bit more of an awareness campaign. So if you feel the same as me, please go sign below the open letter. If you insist on using verification, I ask very nicely for you to read it.

And then I want to ask that you spread the word as much as you can in the coming weeks. It’s no help to complain about verification when you don’t do anything about it. Let’s see if we can at least wake a few stubborn bloggers up?

Then I want to invite guest bloggers to contact me for the last few GPFs left. There’s one more in October (theme: Scares) on the 19th. Then I have all the Fridays in November (theme: Keeping Track). For for more information, please read here. It’s really a great experience to get other points of view on my blog, so please let’s see if we can get the last six spots filled?

Thanks for your support! Have a wonderful weekend.

Before you go, I just want to ask. Who’s looking to self-publish? Do you have a marketing strategy yet or still working on it? Any self-publishing veterans with more tips for the uninitiated?

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11 thoughts on “Marketing for the Self Published Writer

  1. I have self-published and know a few other writers who have been doing it for awhile. The thing we've learned is to focus less on the marketing and to simply keep writing and putting out more books. Having a variety of books seems to be a huge component in getting name recognition and sales. That's not to say ignore marketing completely. But a lot of writers spend too much time on this aspect of the business and not enough time making new work. Just my two cents.
    Great post, Misha.

  2. Thanks for a great post Beth.

    I am with you all the way on verification. It drives me nuts, and it is so little work to keep spammers off without it!

  3. I would be very interested in doing a guest post in November! I am planning to self-publish my first novel-length work in November, and I would be happy to share what I've learned along the way.

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